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DevelopingBusiness

Salesforce signs a definitive agreement to acquire Cresta, maker of voice AI agents for customer service

Salesforce announced Nov. 2 a definitive agreement to acquire Cresta, which sells AI voice agents that handle customer calls end to end plus live guidance for human agents. Closing is expected in the first quarter of Salesforce's fiscal 2028, pending regulatory approvals. Salesforce did not state a price; The Information reports $2.7 billion.

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