Unified memory is a way of building a computer so the CPU, the GPU and other processors all draw from the same pool of memory. Apple's Mac chips are the best-known example, though other chipmakers sell similar designs.
How it differs from a regular PC
In many desktop computers, the CPU uses system memory and the graphics card has its own separate VRAM. If data needs to move between them, it has to be copied across a connection, which takes time and space. A graphics card might have 8 to 24 gigabytes of its own memory, and that number caps how big a model you can run on it.
With unified memory, there is one pool. The GPU can use as much of it as the system allows, and nothing needs to be copied between separate pools. If a machine has 128 gigabytes in total, a large share of that can hold a model.
Why it matters for AI
Running a language model locally is mostly a memory problem. The model's weights must fit in memory, with room left for the KV cache, which grows as your prompt and conversation get longer. Quantization shrinks the weights, but a model with many billions of parameters still needs a lot of space.
A rough rule: at 4-bit precision, each parameter takes about half a byte. So a model with 100 billion parameters needs around 50 gigabytes for weights alone, before the cache and everything else your computer is doing.
Unified memory lets a laptop hold models that would otherwise need an expensive multi-GPU server. That is the main reason people use these machines for local AI.
The tradeoffs
Capacity is not speed. Unified memory usually has lower bandwidth than the memory on a top data center GPU, so a model may fit but generate text more slowly. Bandwidth, how fast data moves between memory and the chip, often decides how many tokens per second you get.
You also cannot upgrade it later. On most machines with unified memory, the amount is fixed when you buy, so you have to guess your needs ahead of time.
What to check before buying
Look at total memory first, then bandwidth, then independent speed tests on the specific model you plan to run. Vendor claims about "large models on device" tell you what fits, not how fast it runs.
For related ideas, see inference, the act of running a trained model, and high-bandwidth memory, the fast stacked memory used in data center AI chips.